Long-tail keywords have for long been regarded as one of the best ways to get organic traffic to a website. Since the competition on them tends to be lower, they can be ranked higher on Google with relative ease and are better at solving the most pertinent problems faced by people.
In the constantly changing digital marketing landscape, things keep changing and new trends keep disrupting the way people work. Some of the best digital marketing institutes students go to teach students the importance of staying updated with the latest trends in the market.
Ten years ago, a small website run by a blogger in his basement could conquer an entire sector in terms of internet traffic. This was because there was still low competition, even in popular sectors. Someone with half-decent writing skills and a good hard-working attitude could become an industry leader in terms of internet traffic and trust on the back of a few hundred blog posts.
Now, almost every company in the market is creating content to enhance its presence on search engines. Competition even in the smallest of sectors is high as companies are competing for every bit of marketing space they can find. The need to reach people, either online or offline, has defined the push towards organic traffic in the past decade.
Digital marketing has become competitive. One of the easiest ways to stay ahead of the competition is investing time in researching long-tail keywords.
In this article, we cover why long-tail keywords continue to be the best way to guarantee organic traffic growth.
Long-Tail Keywords are Direct
Short-tail keywords often mislead users. For example, if you want to find an SEO agency for your business and search for SEO on Google, you will be sorely disappointed. Almost all the content on the first page will refer you to webpages which are explaining what SEO is.
Your search intent does not match the content you are seeing.
Instead, if you search SEO agency, your intent will be matched by the content you see. Thus, if someone is running an SEO agency and wants to reach his/her audience, ranking first on SEO might bring a lot of traffic, but it won’t help your business. Instead, if you target an SEO agency as your keyword and write content accordingly, your audience will be much more relevant to the value you can provide them.
Long-Tail Keywords Are Not As Competitive as Short-Tail Keywords
Many marketers would tell you that competing and fighting builds resilience. The truth is that competing where it’s worth doing so is more important than doing it everywhere.
Competing for top ranking on a short-tail keyword is a very exhausting exercise. It could be worth it in terms of the pay-off, but SEOs have to constantly add to their content in order to make their content reach higher.
In long-tail keywords, the competition is lower. This means you have to do less work to rank on a keyword and maintain your top position with minimal effort. Sometimes, long-tail keywords can also be competitive, especially if they are location specific. Marketers have to be smart enough to pick out the keywords that are less competitive and much easier to rank.
In Conclusion
In conclusion, we discuss why long-tail keywords are still a great bet to get organic traffic to a website.
About the Author – Kumar Abhishek is a digital marketing entrepreneur currently writing guest posts for Delhicourses, a top institute for studying a SEO course in Delhi.
